It always amazes me that people queue up in huge, overnight lines before the launch of a new iPhone just so that they can be among the first to own the product. Dozens of other hardware companies manufacture high-quality (and often cheaper) smartphones, yet no one waits outside a Samsung or Sony store the night before a new model launches. What is it about Apple’s brand that inspires such loyalty and devotion? Relentless clarity of vision.
Steve Jobs created Apple with the vision of a “computer for the rest of us.” Throughout his two tenures at the company, he relentlessly pursued this vision, determined to create top-notch and stylish tech gadgets that would cultivate life-long followers. To this day, Apple remains one of the most valuable companies on Earth, and their brand loyalty remains the envy of every other company.
In 1968, Dr. Martin Luther King, Jr., gave his famous “Dream" speech to a quarter of a million people in front of the Lincoln Memorial in Washington, DC. A truly gifted orator, millions of Americans empathized deeply with his dream of human equality and his vision for a more perfect union. They wanted to be part of the most profound and just movement of their time — one that eventually led to sweeping changes in our society. Even today, more than 50 years later, countless millions remain committed to Dr. King’s vision for humanity, and the magnitude of its impact is immeasurable.
George H.W. Bush had one of the most impressive resumes of any recent President. Prior to his election, he was the Vice President for two terms, the US Ambassador to China, and the Director of the Central Intelligence Agency. After serving his first term as President, he was locked in a very tight battle for re-election. Despite his extensive past experience and policy knowledge, his senior aides voiced the concern that the campaign lacked a central vision that could connect with and inspire voters. When asked about it, President Bush famously referred to it as “that vision thing,” and was portrayed as lacking a passion to be President. He lost the election to Bill Clinton.
So what do Apple, Dr. Martin Luther King, Jr., and George H.W. Bush have to do with FOMA? In a word, vision.
The recent growth of osteopathic medicine is staggering. Most of our future graduates will receive various offers to join different medical organizations — each with a different path to follow their dreams of becoming successful osteopathic physicians. What type of vision does FOMA offer these young physicians? Will it resonate enough with them to join our organization?
FOMA is innately concerned with the needs and wellbeing of all members — lifelong and new alike. Our vision is to not only be a resource for legislative issues but also to be a trusted professional resource for all of the physician-related needs of our members. One of the challenges we face going forward is to demonstrate to new and prospective members what makes us unique and valuable for their careers. We are currently developing several new services for residents and practicing physicians that will be introduced in the near future. As always, we welcome all of your comments and suggestions.
James Voirin, DO, FAAFP
FOMA President, February 2019 - May 2019
Steve Jobs created Apple with the vision of a “computer for the rest of us.” Throughout his two tenures at the company, he relentlessly pursued this vision, determined to create top-notch and stylish tech gadgets that would cultivate life-long followers. To this day, Apple remains one of the most valuable companies on Earth, and their brand loyalty remains the envy of every other company.
In 1968, Dr. Martin Luther King, Jr., gave his famous “Dream" speech to a quarter of a million people in front of the Lincoln Memorial in Washington, DC. A truly gifted orator, millions of Americans empathized deeply with his dream of human equality and his vision for a more perfect union. They wanted to be part of the most profound and just movement of their time — one that eventually led to sweeping changes in our society. Even today, more than 50 years later, countless millions remain committed to Dr. King’s vision for humanity, and the magnitude of its impact is immeasurable.
George H.W. Bush had one of the most impressive resumes of any recent President. Prior to his election, he was the Vice President for two terms, the US Ambassador to China, and the Director of the Central Intelligence Agency. After serving his first term as President, he was locked in a very tight battle for re-election. Despite his extensive past experience and policy knowledge, his senior aides voiced the concern that the campaign lacked a central vision that could connect with and inspire voters. When asked about it, President Bush famously referred to it as “that vision thing,” and was portrayed as lacking a passion to be President. He lost the election to Bill Clinton.
So what do Apple, Dr. Martin Luther King, Jr., and George H.W. Bush have to do with FOMA? In a word, vision.
The recent growth of osteopathic medicine is staggering. Most of our future graduates will receive various offers to join different medical organizations — each with a different path to follow their dreams of becoming successful osteopathic physicians. What type of vision does FOMA offer these young physicians? Will it resonate enough with them to join our organization?
FOMA is innately concerned with the needs and wellbeing of all members — lifelong and new alike. Our vision is to not only be a resource for legislative issues but also to be a trusted professional resource for all of the physician-related needs of our members. One of the challenges we face going forward is to demonstrate to new and prospective members what makes us unique and valuable for their careers. We are currently developing several new services for residents and practicing physicians that will be introduced in the near future. As always, we welcome all of your comments and suggestions.
James Voirin, DO, FAAFP
FOMA President, February 2019 - May 2019